Product & feature launches
Keynote openers, launch films and hero spots for a new product, a new feature or a funding moment.
Vane AI / AI Commercials / Tech & Apps
AI COMMERCIALS · TECH, SAAS & APPS · WORLDWIDE
AI video for tech companies & apps
Launch films, product stories and app ads for software, SaaS and consumer tech, directed like cinema and built for every feed, keynote and store page.
Explain the product. Make people feel it.
Software is invisible until someone shows what it changes. AI lets us stage that change at any scale: a developer lighting up a city, a whole team moving at the speed of one tool, a phone that opens onto another world.
Every film is written and directed by Serge Vane, an award-winning director who has made commercials for technology brands and apps, then finished by a senior compositing, grade and sound team in London.
We move at product speed. When the interface changes or a feature ships late, scenes are rebuilt rather than reshot, so the film launches with the product, not after it.
SELECTED WORKMade with AI.
Made with AI.
Directed like film.
WHAT WE MAKE
Tech & Apps
Performance creative for apps
App install and retention ads in every format, with hooks, versions and A/B variants built from one world.
Complex products, made clear
Platforms, APIs and AI tools explained through story and image, for buyers who are busy and sceptical.
Stage and screen content
Opening films and large-format visuals for conferences, keynotes and brand events.
PROCESS
From message to master
01
Brief
A short call or message about the idea, audience and deadline.
02
Script & frames
Treatment, shot list and key frames you approve before production.
03
Production
Generation, compositing, sound design and grade.
04
Delivery
Final masters, ready for broadcast and paid media, with full rights transferred.
QUESTIONS
What kind of tech companies do you work with?
Software and SaaS platforms, developer tools, AI products and consumer apps, from start-ups preparing a launch to established brands opening a new chapter.
Can you show our real interface?
Yes. We work from your real screens and flows and keep them accurate, then update them if the product changes before launch.
Do you make app install ads?
Yes. We create performance-ready versions for paid social, app stores and connected TV, with multiple hooks and aspect ratios from one production.
How fast can you deliver?
Timelines depend on scope. Because scenes are generated rather than shot, revisions and late product changes are much faster than with a traditional reshoot.
Who owns the finished film?
You do. Full IP transfer is included, and every project runs under NDA.
Tell us what you want to see
Share the idea, a reference or a launch date. Our producers will be in touch to discuss your brief in confidence.