Brand launches
Flagship films that open a campaign, a product or a new chapter for the brand, built to lead on every screen it runs on.
Vane AI / AI Commercials
AI COMMERCIALS · LONDON · WORLDWIDE
AI commercials, directed like cinema
Launch films and hero spots for brands, fintech and technology companies, held to the standard of the world’s finest film sets.
Ideas no set could hold. Craft no shortcut can fake.
Vane AI makes commercials for brands that need to be seen at the very top of their category. Every film is written and directed by Serge Vane, an award-winning film and music video director, then composited, graded and sound-designed by a senior post team in London.
AI lets us build impossible locations, flawless product hero shots and whole worlds around a single idea. Direction is what makes them land: performance, rhythm, light and story, decided frame by frame rather than generated and hoped for.
We specialise in turning complex products, from payments and privacy to developer tools and digital money, into films people actually feel.
SELECTED WORKMade with AI.
Made with AI.
Directed like film.
WHAT WE MAKE
AI Commercials
Product films
Your real product and interface, kept accurate in every frame, staged in worlds that make its value obvious.
Complex ideas, made human
Privacy, AI, payments and digital money translated into story and image, so the audience understands the product before the voiceover finishes.
Campaign systems
A hero film and a family of cut-downs and stills from the same world, consistent in look, cast and tone.
PROCESS
From message to master
01
Brief
A short call or message about the idea, audience and deadline.
02
Script & frames
Treatment, shot list and key frames you approve before production.
03
Production
Generation, compositing, sound design and grade.
04
Delivery
Final masters, ready for broadcast and paid media, with full rights transferred.
QUESTIONS
What is an AI commercial?
A commercial whose images are created with generative AI tools rather than captured on a physical set, then directed, edited, composited, graded and sound-designed like any premium production. The tools change; the craft does not.
Can AI commercials run on broadcast and paid media?
Yes. We deliver broadcast-ready masters and versions for paid media, prepared with UK advertising rules in mind, including clearance of likenesses, music and claims.
Will our product and brand look accurate?
Yes. We work from your real product, interface and brand guidelines and protect them through every stage. You approve key frames before full production begins.
Who owns the finished commercial?
You do. Full IP transfer is included with every project.
Tell us what you want to see
Share the idea, a reference or a launch date. Our producers will be in touch to discuss your brief in confidence.